Wasted does kind of go their trashy less is more image. Taking in mind the British spell things a little different, I checked. Wasted is missing an 'i', and high-waisted should be hyphenated. This American Apparel banner ad is missing something.
Mothers are sure to be captivated - with the baby and with all of the questions that can be answered. I'm not a mother, but I could watch that baby for a long time. And from an emotional perspective, as a human being, I am pulled in. From a design perspective, the simple video makes the site so much more interesting to look at. It may be one baby or babies the video plays for a while, fades out, and another baby (or the same one) takes the page.
The baby is endearing as it plays or crawls or raises its hands in excitement. The questions link to answers on the March of Dimes Web site.īehind the many questions is a baby, and this is where the cute factor skyrockets. The entire page has questions that can be either clicked on or highlighted when selecting what you're wondering about. The campaign includes, a site where anyone, especially mothers-to-be, can get information from preconception to teenage pregnancy. Honestly, I didn't know what it was about until after reading the story.īarkley has created a PSA campaign to announce the call-to-action. Today's article in the New York Times says that a Gallup poll reported only 45% knew what the organization's mission was. March of Dimes has renamed its biggest fund-raiser, Walk America, to March for Babies, capturing the cause more effectively within the name. Update (March 11, 2008) For a lot more foamy goodness, check out some pictures taken and more information from a journalist at the shoot here. Update (March 10, 2008) The spot may be aimed at the Sony Cyber-shot W170, a digital camera which automatically detects a smile and captures an image of the subject without the need of pressing the shutter. The campaign is expected to be released in June.Īccording to BrandRepublic, "The ads will show various scenarios in which adults and children play in foam bubbles around the city." The $1.4 million commercial is believed to be part of a massive campaign centered around the Sony Handycam, Cybershot and Alpha brands. Sony had the biggest foam machine in the world custom built, shooting out 2.5 million liters (660,430 gallons) of foam per minute. Simon Ratigan, who has worked with Fallon in the past, is the director of "Foam City". She also kept live updates of the recent Sony BRAVIA "Play-Doh" shoot filmed in New York last fall. Ruth Speakman, European PR Manager for Sony, has been twittering about the event all day. Sony and Fallon is currently filming the next commercial for Sony electronics in downtown Miami, Florida.
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